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Content / SEO

Bwell CBD harness the natural power of CBD

// The Client

Bwell CBD are a consumer-first company, harnessing the natural power of CBD. They produce quality products designed to improve their customer’s wellbeing.

// The Challenge

While the brand had previously worked with an SEO agency, they were unsuccessful in gaining visibility and exposure for the brand on SERPs and across the web. They needed a targeted approach to help drive relevant traffic while attracting a larger audience through increased brand exposure on the web.

// The Objectives

  1. Help the brand to become more visible online for their core products.
  2. Introduce an information-based content strategy to target all points of the funnel.
  3. Increase organic traffic to the site through increased visibility online.
  4. Increase overall positioning in organic search results.
  5. Use digital PR to help enhance the brand's exposure.
  6. Support the authority of the site with a targeted link acquisition campaign.

// The Solution

  • An integrated SEO & Digital PR campaign focusing on health and the benefits of CBD.
  • Content creation around the core categories to drive more relevant traffic to the site.
  • Work closely with the brand on the deployment of their new product lines and increasing exposure online for this.
  • Deploy a series of technical changes to improve user experience on the site.
  • Drive authority to the site through targeted blogger outreach and more generic Digital PR campaigns.
  • Keyword map all categories and product types to capture bottom of the funnel traffic as well as more ToFu audiences.

// Results

Working closely with the client, we have achieved the following results...


We are really pleased with the work carried out by Absolute Digital Media on our SEO campaign and we have seen real improvements in our online presence in a short period of time. The Digital PR has gained some fantastic coverage and exposure for the brand and has helped to support the SEO massively. Our account manager has a real understanding of our needs and is consistently responsive and available.

Daniel Johns
Product Development Manager

// Other Relevant Case Studies


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