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PostMyMeds are a leading online pharmacy

// The Client

PostMyMeds are a leading online pharmacy, providing customers with the prescription treatment and medication they need, whenever they need it.

// The Challenge

PostMyMeds are an online pharmacy. As a result, they are up against a huge amount of well-known competition including that of Superdrug Pharmacy. At the same time, they also fighting the common misconception of online pharmacies. With all this in mind, we wanted to highlight the importance of having accessibility to a doctor to prescribe the required medication at the touch of a button. What makes PostMyMeds stand out is that they are reliable, affordable, and convenient.

post my meds case study image

// The Objectives

  1. Increase organic traffic visiting the website.
  2. Improve PostMyMeds’ online positioning to increase brand awareness.
  3. Aim to compete against top brands including Superdrug Pharmacy, Lloyds Pharmacy and Simple Online Pharmacy.

// The Solution

  • Improve the technical health of the site, enhancing indexability and crawlability as well as focusing on UX.
  • Conduct a full backlink analysis to identify spam that may be holding the website back.
  • Undertake blogger outreach activity to gain high quality backlinks to build upon the site's existing authority.
  • Keyword research and competitor analysis to determine new content opportunities to capture larger portions of the funnel.
  • Integrate a clear internal linking structure to improve link equity distribution.
  • Recreate existing content that was experiencing cannibalisation issues and optimise it accordingly for our main target keywords.

// Results

Working closely with the client, we have achieved the following results...

testimonial

“We have been working with Absolute Digital Media for a while now and have found them very skilful, helpful and reliable. What has been particularly pleasing is the support and help they have managed to provide during this pandemic. As an online pharmacy, we have been working closely with numerous members of their team, who have continuously been available to help us ensure our service continues to operate at a high standard.”

postmymeds logo
Joseph Isaac
Director & Superintendent Pharmacist

// Other Relevant Case Studies

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