Reach New & Relevant Audiences
Do you want to take your online visibility to a new height? Digital PR could be the perfect solution for you. It’s great way to get your brand name seen in the press in mainstream media publications like The Sun, Metro, MSN, Cosmopolitan and more.
We carry out all our digital PR activity in-house from the monthly creation of our campaign calendars to the pitch development to the outreach of the final product.
Not only does this help to make sure we remain hot on the pulse when it comes to capitalising on breaking news stories but helps to ensure greater consistency with the rest of your marketing.
We’ve produced a number of award-winning PR campaigns that have benefitted our pharma clients in terms of the coverage and links they receive and the greater brand awareness it provides them. Are you ready to get started?
Newsjacking is about capitalising on news stories that are trending today that might not be tomorrow. We look for newsjacking opportunities throughout each day to make sure every stone is turned, and no opportunity is missed. By doing so, we’ve secured an array of quality news coverage.
Get In TouchReactive campaigns play a big part in our PR success. We respond to real-time events, topics, and news to increase your brands authority and visibility. We’ll provide comments to relevant news publications based on what’s happening in the pharma industry and what’s popular.
Get In TouchWe don’t just ideate and write our press releases in-house; we go a step further and provide supporting blogs and graphics such as infographics to enhance your campaigns value to both journalists and your target audience. Utilising your brand guidelines, we can turn any idea into a visual masterpiece.
Get In TouchIntrigued by what you’ve read so far? Find out why you should choose us and get exclusive insight into some of our award-winning campaigns in our free downloadable Capabilities & Case Study Deck.
Before getting started we’ll carry out an ideation session with the PR department to develop a monthly calendar that capitalises on what’s relevant in your industry, uncovering gaps your competitors are yet to find to make sure your campaigns stand out.
We like to back all our campaign ideas with some form of data to ensure the campaigns we produce are unique and interesting. We utilise different tools to help us do this to uncover everything from the search volume of certain keywords to the most popular destinations for various events.
We create our digital PR campaigns in-house to ensure our strategy supports your wider marketing efforts. From writing up a pitch that journalists can’t ignore to writing the press release itself and creating supporting content to back up our campaign to provide additional value, we stand by the development of our campaigns each step of the way.
It doesn’t stop there. We carry out a series of outreach strategies to ensure your campaign achieves the desired amount of coverage and links to strengthen your websites backlink profile. We conduct our outreach by list and on a manual basis to help ensure journalists receive content that is most relevant to them.
As our client, you’ll receive a monthly report highlighting your digital PR campaigns success. We don’t limit you to how many campaigns we produce per month, so we’ll highlight those that have performed the best and benchmark future campaigns against the data we already have.
You’ll have access to a team of creative digital PR experts to support the development of your campaign from a written and outreach perspective. With regular communication, we can develop a creative strategy that supports what’s close to your business as well as the wider market.
Find out how we drove PostMyMed’s top 3 positions up by 371%
increase in top 3 positions
increase in organic search visibility
increase in organic traffic
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Read MoreWe’re not just another marketing agency. We specialise in the pharma niche, helping our clients to reach the top of the SERPs regardless of the products they sell or treatments they provide through effective digital PR campaigns.
We look at far more than just writing interesting stories about your brand, but build quality backlinks to support your site from a PR and SEO perspective, doubling our value.
We look at common trends, industry news and much more to effectively position your brand in front of the desired audience, regardless of what it takes to get there. From expert comments to unique campaigns, we have teams on hand to support your digital PR campaign throughout.
Established
Since 2008
Multi-Award
Winning Campaigns
Featured In Global Press
Over 1 Million
Links Built
Trusted Digital PR
Strategies
The pharmaceutical industry is becoming increasingly competitive, meaning that brands, big and small, are needing to find new, creative ways to be heard. Digital PR provides the opportunity to do exactly that, highlighting your brand name amongst news stories your target audience already consume.
Digital PR is a great way for brands to express their value to their target audience differently. Unlike on-page content, it provides the chance for pharma businesses to capitalise on trends that are relevant today that might not be tomorrow to gain quick visibility that can support the bigger marketing picture.
One of the major benefits of digital PR, aside from increasing your brand awareness, is its ability to strengthen your backlink profile. We focus on gaining coverage and links in high-quality publications. Google uses these signals to determine the authority of your website so the more quality links that face your website, the higher you will rank.
Absolutely! We pride ourselves in being the leading SEO, link building, digital PR and PPC agency that we are. It’s not a problem if you’re unsure which marketing channels are best for your pharma business as we’ll help you to develop the best solution based on your budget and what you want to achieve. Call us to get started!